When running a content creation campaign managing how influencers are rewarded for their efforts is a key factor to consider. To help make incentives more visible and flexible for brand managers a new section has been added to the activity overview page.
Add incentive to activity
To add an incentive to the activity click on the "+" icon and fill out the incentive form as you would from normally. The incentive information will be added to the section and can be edited later.
Choose whether to assign an existing incentive or create a new one
Assign existing incentive
Create new incentive
Incentive Unlock Options
A brand manager can now decide when these incentives are unlocked by influencers. By default influencers are awarded the incentive upon completion of the activity, e.g. making a post on Instagram. A new option is to award the incentive as influencers are selected to participate in an activity. This allows the brand manager to send rewards or product to an influencer prior to completing a post so they can use a brand's product and optionally incorporate it in their creative.
Note: This unlock option is only available for create content activities
Ad-Hoc & Cash Incentives
Once an activity is live, there may be the need to provide an additional incentive to an influencer, or reward them on a discretionary basis. This is now possible with Ad-Hoc Incentives. Once an influencer has applied to an activity, you can add an additional incentive just for them by first opening their Influencer Activity Flyout with the Icon, and then navigating to the “Setup” Tab
By selecting the Floating Action Button here, you can add a new incentive directly to a single influencer.
If you select “Manual” as the Unlock Event, you can award the incentive at any time using the dropdown menu in the “Status” column. Any other information can be edited using the pencil icon.
Incentives can be added this way at any time, but note that an incentive set to be awarded on acceptance will automatically be set to “Ready to Fulfill” if it is added to an influencer that has already been accepted.