When running a content creation campaign managing how influencers are rewarded for their efforts is a key factor to consider. To help make incentives more visible and flexible for brand managers a new section has been added to the activity overview page.
Add incentive to activity
To add an incentive to the activity click on the "+" icon and fill out the incentive form as you would from normally. The incentive information will be added to the section and can be edited later.
Choose whether to assign an existing incentive or create a new one
Assign existing incentive
Create new incentive
Incentive Unlock Options
A brand manager can now decide when these incentives are unlocked by influencers. By default influencers are awarded the incentive upon completion of the activity, e.g. making a post on Instagram. A new option is to award the incentive as influencers are selected to participate in an activity. This allows the brand manager to send rewards or product to an influencer prior to completing a post so they can use a brand's product and optionally incorporate it in their creative.
Note: This unlock option is only available for create content activities
Future considerations: Incentive management is an area we will be constantly working to improve. Future releases will focus on activity specific incentive fulfillment enhancements making it easier to track shipments and work more easily with fulfillment partners.