Create Content - Understanding Performance

As you execute your create content campaign, Influencer posts on social media will begin to accrue engagements, impressions, and in some cases sales (via tracking links).

To understand the performance of your create content efforts, you can utilize several features within the product.

Activity Performance

To see how things are going for a specific activity, simply open up the activity 'Overview' tab.  There you will see a 'Performance' widget that gives you a quick summary of key performance metrics for the campaign.

Influencer Performance

To understand which influencers in an activity are driving the most value, you can use the 'Influencers' tab and select the 'Complete' view.  This screen will show all influencers who have completed the activity, the date that they posted, and the number of engagements their post drove.

Overall Program Performance

To understand how you are doing across all your campaigns & activities, you can open the Reports screen from the side menu.  Here you can view several metrics across your entire Mavrck instance.  

You may also want to review all content that has been created across all activities.  To do this, open the 'Content' screen, from the side menu.  On this screen you can see all content, sorted by the date that it was created, or the number of engagements that it generated.