Mavrck’s ratings & reviews partnerships with industry leaders PowerReviews, BazaarVoice, and Yotpo empower marketers to easily add review requirements as stand-alone campaigns or alongside content creation requirements.
Once influencers submit review content through the Mavrck platform, it can be easily managed and syndicated through your review partner.
In this article
- Functionality overview
- Setting up a ratings and reviews integration
- Setting up review requirements in campaigns
Ratings and reviews functionality overview
At a high level, collecting ratings and reviews content includes the following steps:
- Review requirement(s) added to a campaign.
- Review submission links sent to influencers in the campaign.
- Influencers submit reviews through a Mavrck submission form.
- Review content is aggregated in the content tab in Mavrck.
- Reviews are sent to the integration partner to be moderated and syndicated across e-commerce channels.
Review forms for all integration partners include the following fields:
- Influencer display name/nickname
- Review title/headline
- Review description
- Star rating (1-5)
- Influencer email
The BazaarVoice and Yotpo integrations use a standard form for all products, while the PowerReviews integration allows for custom form questions to be added to each product, configured in the PowerReviews app, as well as photo and video uploads.
Note: Review form customization should be configured prior to adding products to Mavrck.
The BazaarVoice integration also includes the question "Would you recommend this product?" (yes or no) on all forms.
Managing ratings and reviews content in Mavrck
Access review content through the Content tab in the main navigation menu, the Content tab within the campaign, or in the influencer's campaign details.
Sort and filter reviews by star rating, character count, or date.
Setting up a ratings and reviews integration
Reach out to your Customer Sucess Manager to get started with PowerReviews or Yotpo.
Managing products for ratings and reviews content
The product catalog for BazaarVoice and Yotpo integrations auto-populates in Mavrck. The product feed is updated once every 24 hours.
The PowerReviews integration requires that products are added individually in Mavrck. To learn more, please see Managing Products for Review Campaigns (PowerReviews).
Setting up review requirements in campaigns
- Create a new campaign or navigate to the setup tab of a draft campaign.
- In the Influencer Requirements tab, click +Add Requirement and select Review Product.
- Choose if you will select the specific product(s) for influencers to review, or if influencers may select their own products.
- Influencer product selection allows influencers to search your entire product catalog and select any product.
- The product catalog is searchable by product title or unique product IDs.
- Send influencers the review submission links using the "Product review" merge tags that populate in the merge tag menu to reflect the Influencer Requirements setup.