The engagement metrics presented to influencers while self-reporting content only contains fields for the metrics specific to the chosen network. For example, for influencers self-reporting Instagram stories, the following metrics were displayed: Replies, Swipe Ups, and Views. If the influencer is self-reporting Pinterest Pins however, the metrics displayed are: Closeups, Comments, Saves, Clicks, and Impressions.
This specificity also applies to the marketers’ manual entry tool. While manually reporting content for an influencer, Marketers will only be prompted to enter network-specific engagement metrics.