Whenever an influencer applies to your campaign, our system analyzes the makeup of a creator’s audience. The data we look for is:
Age is analyzed and bucketed into the following ranges:
Gender is currently only broken down into male and female.
Country is broken down into the top 5 countries.
You can see the feature in the sidebar while browsing influencers:
Additionally, you can filter by audience insights data on the influencers page by clicking the "Demographics" filter.
This high level data is very valuable as a starting point in your influencer search and curation process. But, as with any data, it should be carefully considered holistically alongside all the information available in the platform!
Additionally, it's always worth considering influencers whose audience doesn't fit your ideal demographic profile, as it is common for those types of influencers to still drive quality performance for your product.
Note: Our system will only run audience insights on an influencer if they have not already been analyzed in the past 30 days (audience demographic information very rarely changes significantly over the course of 30 days).