Now that we’ve gotten the Fraud Detector overview out of the way, let’s jump into the feature’s best use practices. It might seem kind of obvious at first - automatically reject the campaign applicants that are high fraud risk, manually review the applicants that are medium fraud risk, and keep the applicants that are low fraud risk, right? Not exactly..
The way we engage with an influencer’s fraud risk actually depends on the goals of your campaign. Is your goal awareness? Is your goal conversions? Is your goal purely content creation? Are you aiming for all three? See below for our recommendations based on your goal(s).
- If your goal is Awareness:
- Reject influencers that have a high engagement AND follower fraud risk
- Consider only those with a medium-low fraud risk in both categories
- If your goal is Conversions:
- Reject influencers with a high engagement fraud risk
- Consider only those with a medium-low engagement fraud risk AND high-low follower fraud risk
- If your goal is solely Content Creation:
- Consider applicants with ANY fraud risk rating
So, in summary: influencers with a medium fraud risk can/should still be utilized in campaigns, influencers with a high follower fraud risk can be used if your goal is only content creation, and influencers with a high fraud risk in both categories should be rejected. Happy curating!