“Create Content” campaigns make it easy to produce Influencer Generated Content (IGC) at scale. This allows brands to increase the awareness of their products on social media, which drives impressions, engagements, and sales.
Step 1: From the Campaigns Section of the Platform click the “Create Campaign” button on the bottom right of the page.
Step 2: For “Campaign Type”, choose a “Create Content” campaign.
Step 3: For “Influencer Type” Selection, choose:
- A curated list of influencers. This indicates that you will invite influencers to participate and curate a list from your pool of applicants.
- To automatically add a list of influencers as candidates to your campaign, check “Yes” and choose the list from the dropdown that appears, otherwise leave “No” checked off.
Step 4: For “Internal Details” enter a “Name” and a “Description” for your campaign. You will be able to update Campaign Name and Description later if necessary.
Note: This will be completely internal to your team and will not be shown to influencers.
Step 5: For “Workflow Options” check off the workflow stages that you will be including in your campaign.
Note: This cannot be updated after you click “FINISH,” so please ensure these have been solidified with your team.
Step 6: Click “FINISH.”
The create content campaigns provides several key capabilities: 1) Access to the breadth of the Influencer Database for locating the best suited content creators for your brand. 2) Flexible incentive options that allow you to compensate influencers in the way you see fit. 3) Integrated and automated influencer notifications that allow you to activate a large volume of content creators while reducing the overhead of tracking. 4) Automated content performance assessment & reporting.