The Platform allows you to customize campaign content requirements to support efficient and effective campaign management. For all types of requirements, a “Due Date” is required. Utilizing a due date for your campaign will allow you to set up automatic post reminders.
Types of Influencer Requirements:
“Create Content” Requirements: Any campaign requirement relating to posts created on social platforms (ex: Instagram Posts, Instagram Stories, Blog Posts, etc.)
How To Setup “Create Content” Requirements:
Step 1: Click the “+ ADD REQUIREMENT” button.
Step 2: Choose “Create Content” from the options listed.
Step 3: Click “Type” and make your selection from the content types listed.
Step 4: For “Amount” enter the number of posts required per influencer.
Step 5: Enter your “Binding Hashtag”. This is a mandatory hashtag that will be used to pull in content for your campaign. Make sure to use a hashtag that you are not already using as a part of another live campaign.
Note: If you would like to use a hashtag you have used in another campaign, make sure to PAUSE the other campaign, before your new campaign is live. If you have additional hashtags you’d like to be required, you can add them to your “Posting Instructions” email.
Step 6: Enter your "FTC Hashtag". This is the mandatory legal hashtag necessary for compliance with FTC regulations (ex: #sponsored or #ad).
Step 7: Repeat Steps 1 - 4 to add additional requirements.
Amplify Content Requirements: Any URL you would like influencers to direct their audience to (ex: an e-commerce site, specific product page). This will make this URL available as a merge tag within your message templates.
How To Setup “Amplify Content” Requirements:
Step 1: Click the “+ ADD REQUIREMENT” button.
Step 2: Choose “Amplify Content” from the options listed.
Step 3: Enter the URL you would like influencers to share with their audience.
Step 4: The platform will pull information from the URL to try and identify relevant images and copy for the title and description. You can edit these to suit your needs
Step 5: Repeat Steps 1 - 4 to add additional “Amplify Content” requirements.
Once a URL is added as an Amplify Content Requirement, you will be able to use a Merge Tag to share individualized tracking links with influencers via your message templates. This allows you to track URL performance per influencer.
Review Product Requirements: Any product review requirements in your campaign.
Note: This feature is limited to licenses with the “Review” functionality. Currently this integration is available for PowerReviews and BazaarVoice customers. If you would like to add this feature to your license, please contact your Customer Success Manager.
How To Setup “Review Product” Requirements:
Step 1: Click the “+ ADD REQUIREMENT” button.
Step 2: Choose “Review Product” from the options listed.
Step 3: Enter the “Product Title” you would like influencers to review.
Step 4: Repeat Steps 1 - 3 to add additional “Product Review” requirements.
When influencers complete the set of requirements, they will be automatically promoted to the next workflow stage. The only exception is made for campaigns that require influencers to write a blog post, since that post usually must be manually approved by the marketer before promoting the influencer.
Note: Influencer requirements can only be configured before the campaign is LIVE. Even if it is PAUSED, these requirements cannot be edited.