Our fraud risk tool is based on a machine learning algorithm* that analyzes the ratio between engagements and impressions across thousands of influencers. With this model, we can easily detect posts which are significant outliers, indicating that engagements we acquired through programmatic means (bots).
You can find an influencer's fraud risk by navigating to their "Insights" tab (see below). Based on the result of our algorithm, we give the influencer one of the following fraud risk scores:
- Low (represented by a check mark)
- Medium (represented by a negative sign)
- High (represented by an exclamation point)
* Because our algorithm is based on real Instagram impressions from the Instagram Graph API, we are only able to calculate fraud risk for influencers with Instagram business accounts.