Once you have created a new campaign, you will automatically be taken to the Marketing Plan Sub-Tab to input the marketing details for your campaign. You can access this plan for any campaign you have created at any time and all details are for internal purposes only.
Step 1: Review and update campaign “Name” and “Description”.
Step 2: Enter your “Incentive Budget”
Note: This is for internal tracking only and does not factor into CPE, CPM, or any reporting calculations.
Step 3: Enter the “Influencer Count Goal” number of influencers you are aiming to activate during your campaign.
Step 4: Enter “Impressions Goal”, “Engagements Goal”, "Engagement Rate Goal", "CPE Goal", and "CPM Goal" benchmarks.
Note: These CPE and CPM Goals are tracked against when using the Performance Forecasting Tool.
Step 5 (optional): Add the campaign to a “Reporting Group” or create a new one. A campaign “Reporting Group” can be used to group campaigns within the Reporting Section of the Platform.
Once you have filled in all the Marketing Plan details for your campaign, you will be ready to customize your Influencer Requirements.