By adding incentives as part of your campaign setup, you can use the Platform to accurately calculate campaign costs and also efficiently track and manage fulfillment.
The Platform supports several types of incentives:
- Cash: A direct payment to the influencer, fulfilled offline or through the PayPal integration with the Platform.
- Gift Card: Delivered to the influencer directly via mail, or digitally through a gift card vendor.
- Promo Code: The Platform supports the distribution of dynamic promo codes as a way to provide incentives (ex: promo code for $50 credit as opposed to a gift card).
- Product: Shipped directly to the influencer outside of the Platform.
- Other: An incentive that sits outside of any of the previously mentioned types (ex: Tickets to a show, special events, etc.)
Adding incentives to your campaign:
- Navigate to the Setup tab of the campaign and open the Incentives sub-tab.
- Click the + icon in the bottom right corner.
- Select your incentive type.
- Complete the setup form following on-screen instructions.
The incentives you add to this section will be assigned to each influencer within your campaign as they are accepted.