The Reports section of the platform allows you to view performance data over time across all your campaigns or individual reporting groups. This is the perfect place to explore and evaluate the overall performance of your influencer marketing efforts on a high level.
The Reports section contains two main modules: Program Performance and Program Details.
In this article:
Program Performance Report
The Program Performance Report allows you to easily view performance data over time across all your campaigns in a single table.
With this tool, you can compare performance metrics campaign by campaign, helping you gather actionable insights to optimize future campaigns and achieve your goals.
To access the Program Performance Report, simply open the Reports tab of the main menu. A detailed overview is available here: Program Performance Report
Program Details
Program Details appear underneath the Program Performance Report. There are three panels within the Program Details section:
- Filters: On the left side, there is a panel of filters you can apply to your data.
- Chart: At the top of the section, data is visualized in an interactive chart.
- Table: Below the chart, all available metrics are displayed in a table.
Filters
- Date range
- Specify a date range to include. Note that metrics in this section are grouped using the date they were recorded in the platform.
- Instances
- If your program uses multiple instances in the platform, select which ones to include.
- Campaigns
- View data for one or more specific campaigns, across selected instances.
- Reporting Group
- View data from campaigns aggregated in Reporting Groups. Read more about reporting groups in Campaign Marketing Plan.
- Metrics
- Select which metrics to highlight in the chart. This does not affect the metrics that appear in the table.
- Select which metrics to highlight in the chart. This does not affect the metrics that appear in the table.
- Group By
- Select the timeframe data is grouped by (day, week, month, quarter, year). The date used as a label represents the first day of the timeframe.
Metrics
- Pieces of content
- Surveys collected
- Reviews submitted
- Engagements
- Impressions
- Content Reach*
- Network-specific content count, engagements, and impressions (for all networks)
- Clicks
- Conversions
- Conversion Value
- New Registered Influencers
- Influencers Creating Content
- Average Review Rating
- Average Review Length
To view the definition of each metric in the platform, hover over the ⓘ icon.
*Content reach is defined as the sum of followers for all content created. Content reach is counted per post, meaning if an influencer posts twice, their followers are counted twice.
Program Details Export
To export the table of data as a CSV file, click the export icon in the upper-right corner.
To view the total or average of any given metric in the Program Details table, group your data by years and sum the total of each year, or export the table.
Understanding Date Ranges
Both the Program Performance and Program Details modules can be filtered by specific date ranges, though the date range logic varies between the two.
While the values displayed in the two modules may appear to be inconsistent due to the differing timeframe settings, the data contained in both reports is synchronized from the same source.
- The Program Performance module displays the overall totals of each campaign that was Live at any point in the specified date range.
- The Program Details module displays metrics organized by the date they were recorded, i.e. when a post was published or when a link was clicked.
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For example... Filter the Program Details module to one specific date and observe the Clicks metric; the value displayed is the number of clicks recorded only on that specific date.
Filter the Program Performance module by the same specific date; the Clicks column will display the number of clicks recorded at any point within each campaign that was active on that date. |
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