The Reports Section of the Platform allows you to view performance data over time across all your campaigns or individual reporting groups. This is the perfect place to explore and evaluate the overall performance of your influencer marketing efforts on a high level.
To change the date range of the visible reporting data:
Step 1: Click the left date selector on the top right section of the screen
Step 2: Pick or type the beginning of the date range you want
Step 3: Click the right date selector
Step 4: Pick or type the end of the date range you want
To change the timeframe the data is grouped by:
Step 1: Click the “Group By” dropdown
Step 2: Select one of timeframes. These include “Day”, “Week (Sun)” (week starting Sunday), “Week (Mon)” (week starting Monday), “Month”, “Quarter”, and “Year”
Note: The dates shown under the chart or in the top row of the table represent the first day of that timeframe.
To filter data by a reporting group:
Step 1: Click the Reporting Group dropdown
Step 2: Select a reporting group
To change which metrics appear in the chart:
Step 1: Click the Metrics dropdown
Step 2: Select as many metrics as you’d like
Note: This does not affect the metrics that appear in the table
To export the chart:
Step 1: Click the button on the top right part of the chart
Step 2: Select one of the options to export the chart (Print, PNG, JPEG, PDF, or SVG)
To export the table:
Step 1: Click the button on the top right part of the table
Step 2: Click the .csv file that is downloaded to your computer. If it doesn’t automatically open the spreadsheet, try using Excel or Google Sheets to open it.
To learn more about what each metric means:
Simply hover over the “i” icon to the left of the metric on the table.
Metrics available in the Reporting Section:
Content
Surveys
Reviews
Impressions
Content Reach
Engagements
Clicks
Conversions
Conversion Value
New Registered Influencers
Influencers Creating Content
Instagram Content
Instagram Engagements
Instagram Impressions
Instagram Posts
Instagram Post Engagements
Instagram Post Impressions
Instagram Stories
Instagram Story Engagements
Instagram Story Impressions
Facebook Content
Facebook Engagements
Facebook Impressions
Facebook Post Content
Facebook Post Engagements
Facebook Post Impressions
Facebook Live Content
Facebook Live Engagements
Facebook Live Impressions
Pinterest Content
Pinterest Engagements
Pinterest Impressions
Twitter Content
Twitter Engagements
Twitter Impressions
Blog Content
Blog Engagements
Blog Impressions
YouTube Content
YouTube Engagements
YouTube Impressions
Snapchat Content
Snapchat Engagements
Snapchat Impressions
Average Review Rating
Average Review Length