The Content Section of the Platform allows you to view and quickly search through the content influencers generate using the filtering and sorting features. From there, you can export the content and a spreadsheet with lots of data associated with it for further use or analysis.
To see content at a campaign level, navigate to the campaign and click the content tab.
To see content at an overall platform level, click the content button in the left sidebar from any page.
To export all content:
Step 1: Click the export icon in the upper right section of the page
Step 2: Select “Export Summary and Content”
Step 3: Click the .csv file that is downloaded to your computer. If it doesn’t automatically open the spreadsheet, try using Excel or Google Sheets to open it.
Step 4: Click the .zip file that was downloaded to your computer. This will “unzip” it and give you a folder with all the images in it.
Note: The image file names include the influencer’s name and the date the post was made to make them easier to search through
To export specific content:
Step 1: Use the filters on the top of the screen to filter out everything but the kind of content you want
Step 2: Follow the export steps listed above (under “To export all content”)
To export sorted content:
Step 1: Click the dropdown labeled “Sort By” on the top right section of the screen
Step 2: Select one of four sorting options (Post Date, Date Entered Platform, Engagements, or Impressions)
Step 3: Follow the export steps listed above (under “To export all content”)
Pro tip: You can use the data in the .csv file to generate lots of custom insights and reports since it contains the raw data on a content-by-content basis. This can include everything from how fraud score correlates with performance to grouping performance by state.
To view the content in a table with performance data, click the button in the top right (directly to the left of the export button).
Data on each piece of content available in the .csv export:
Post Due Date
Actual Engagement Rate
Average Engagement Rate
Instagram Followers Count
Instagram Average Likes
Instagram Average Comments
Facebook Average Likes
Facebook Average Comments
Twitter Followers Count
Twitter Average Favorites
Twitter Average Retweets
Pinterest Followers Count
Pinterest Boards Count
Pinterest Pins Count
Blog Estimated Monthly Visitors
Engagement Fraud Risk
Following Fraud Risk
Audience Fraud Risk
Most Recent Activation Date (or “Last Activated Date”)