The campaign performance screen has been updated to help you better understand your campaign results.
Engagement Insights
An “Engagement Insights” widget has been added to the screen to give you a deeper level of analytics into your campaign.
This new widget will help you answer the question “When influencers posted about my brand, was their audience more engaged, or less engaged with the sponsored content relative to their normal feed content?”
With this data, you can compare different campaigns and get a sense of which content guidelines work best. In time, we’ll also incorporating benchmarks, so you can see how your content’s engagement performs relative to your other campaigns, and campaigns executed by other brands.
We will be adding additional 'Insights' widgets into the performance screen soon.
Top Influencers
We have simplified the influencers list on the performance screen to show the top five influencers based on total engagements.
If you would like to get a list of all influencers in the campaign, you can utilize the Content Section, which includes all content and can be sorted by a number of different metrics.
Referrals (Clicks & Conversions)
Clicks and conversion data will now show in its own widget, but will only be presented if there are clicks or conversions recorded in your campaign.
Reviews
If you've reviews are part of your campaign, an additional widget will be presented showing the number of reviews, average rating, and average character count.
