When you connect a social media account to a campaign, the platform receives an access token, allowing it to access the content and data within your social media profile. For security purposes, the access token that is associated with your social media account will expire after a certain amount of time.
Account connections typically last between two weeks and one month, though it may be shorter or longer. Because of this, we may reach out more than once asking you to reconnect your accounts to ensure that your data continues to be pulled in automatically (ultimately saving you time in the end!).