Step 1: Click into the CONVERSION TAG tab, located in the CONFIGURATION section of the Platform.
Step 2: Click the link in the first row in the "Tag Name" column of the table to access the code snippet you will install on your site.
Step 3: Click "Copy to clipboard" to copy the code snippet (see sample snippet below):
Step 4: Install the copied code snippet on the confirmation page for the conversion event you would like to track on your website (ex: checkout confirmation page).
Step 5: Before publishing the code on your live site, make sure to update the conversion tag variables (outlined below).
Value (Strongly Recommended): Can be set to a static value or dynamically based on the cart value of a purchase. Example: ‘45’, ‘23.88’
Note: If you do not plan to use this parameter please set it to ‘0.00’.
Commission Value (optional): Used in affiliate marketing scenarios where the Influencer driving the conversion is to receive a commission. This can be set dynamically or as a static value. Example: ‘5’, ‘5.50’
Note: If you do not plan to use this parameter please set it to ‘0’.
Conversion Parameter (optional): This can be used to add additional information about the conversion such as account numbers, discount codes or dynamic variables specific to the conversion. Example: ‘Winter2018Sale’.
Note: If you do not plan to use this parameter please set it to empty ‘’.
Step 6: Once you have updated your tag parameters, publish the tag to your live site.
Step 7: Notify your Customer Implementation Manager that your conversion tag has been installed so they can validate that the configuration is complete.