Using the audience insights data available in the Platform, you can choose to work with influencers whose followers closely match your ideal audience in terms of age, gender, or location.
Please note: Audience insights data is collected from the Instagram Graph API meaning the data is available for all influencers with Instagram Business accounts and eligible Instagram Creator accounts. For more information on the different Instagram account types, please check out this article.
Available Data
- Age
- The proportion of followers in each age bracket from:
- 13-17
- 18-24
- 25-34
- 35-44
- 45-54
- 65+
- The proportion of followers in each age bracket from:
- Country
- The five most common countries where followers live
- % of followers living in each of the top five countries
- City
- The five most common cities where followers live
- % of followers living in each of the top five cities
- Gender
- The proportion of followers that are male or female
Viewing Audience Insights Data
Click on an influencer's profile picture. Click the three-dots icon in the top right to expand the sidebar. Audience insights data is visible in the Insights tab.
Filtering by Audience Insights Data
When searching for influencers, use the Audience tab in the filters menu.