Once your campaign is live and influencers have received their posting instructions, they will begin to create the content required for your campaign.
The platform collects most content created by influencers automatically, but given the unique API limitations and restrictions set in place by social media platforms, some content types must be self-reported by influencers.
In this article:
Automatic Content Binding
The following types of content can be bound automatically to live campaigns:
- Instagram Posts
- Instagram Stories*
- Facebook Posts
- Pinterest Posts
- Twitter Posts
For content to pull in automatically, the influencer creating content must:
- Be accepted into the campaign
- Use the correct binding hashtag in the caption of their post
- Have an active account connection for the network they are posting on
*The following conditions must also be met in order for Instagram story content to be pulled into the platform:
- Influencer must have a connected Instagram business account
- Instagram stories must be self-reported by influencers who have connected Instagram personal accounts
- You can see the type of account an influencer has connected by clicking their name to open their details and hovering over their handle
- Influencer's account connection is active when the story is live
- Tip: Send influencers a reminder to reconnect their accounts before story content is due
- Highlighted Stories cannot be bound after the initial 24 hour live period
- Binding hashtag is included as text in the Instagram story caption
- Using the hashtag sticker feature will prevent the story from binding automatically
Paused and archived campaigns do not collect additional content.
Automatic Metric Updates
The metrics associated with automatically-bound content continue to update for some time when the campaign is live and the influencer's account connection is active.
- Instagram content: Updated every 2 hours for 7 days after content bound
- Pinterest content: Updated at 1 day, 7 days, 30 days, and 90 days after content created
- Twitter content: Updated every 2 hours for 7 days after content bound
Paused and archived campaigns do not update content metrics. Self-reported metrics do not update.
Due to API limitations, content posted on the following networks is added to the platform via the influencer self-report content flow:
- Instagram Reels*
- Facebook Live
- Facebook Reels
Note: Instagram Reels and IGTV content must be self-reported even if reshared as static posts.
The self-report content flow can also be used to collect high-resolution photos and videos created by influencers to be repurposed for your marketing goals, without being posted on any social media platform.
Self-reporting content is a simple and quick process for both marketers and influencers.
- Marketer sends influencers a link to self-report their content.
- Influencer uses link to upload their media and enter performance metrics.
- Self-reported content is available in the platform alongside automatically-collected content.
For a complete overview of the self-report content feature, see Self-Reporting Content.
Marketers can also bind most types of content manually. For more information, see Manually Binding Campaign Content.
Campaign Workflow Stages
Although the platform will bind content for influencers who are in any stage of the workflow past Applied, there are several stages designed specifically for the content creation process:
- Draft & Draft Review: Influencers in these stages are in the process of draft review (optional).
- Content Creation: Influencers in this stage are ready to create content. The influencer requirements in campaign setup have not been completed yet.
- Post Review: Influencers in this stage have completed the requirements, but you must approve before they are promoted to the Post-Payment or Complete stage (optional).