The Campaign Performance Report is designed with a number of sections to help you understand your campaign's effectiveness by various dimensions, including cost, network data, and audience demographics.
This report can be easily customized and shared with stakeholders outside of the platform by generating a Shareable Link.
To report on multiple campaigns at once, please see the Program Performance Report.
In this article:
Campaign Performance Report Sections
Header
The header is included on the shareable report page and is not shown when viewing the Performance tab within the campaign.
The header contains the following details, pulled from the Marketing Plan section of the campaign.
- Campaign Name
- Campaign Description
- Budget
- Content Due Date
Note: To omit the Budget from the header, leave the field blank on the Marketing Plan in the Campaign setup, or edit it to 0 if a value has been entered previously.
Content Tab
All content created for the campaign is available in the Content tab and is viewable in a grid or list view. Users can filter the content by network and sort by post date, date content entered the platform, engagements, or impressions. Clicking a content preview opens the expanded image or video with the post caption and associated metrics.
Note: While you are able to export content from the Content tab of the campaign, users cannot export content from a shareable link.
Content Performance
The Content Performance section provides a summary of all campaign content, by default. It can also be filtered by content type to show results on a specific network, using the menu in the upper-right corner.
The Content Performance section includes the following data points.
- Influencers: Total count of influencers who created at least one piece of content
- Content: Total count of posts and other content collected in Mavrck
- Impressions: Total number of impressions or views received by the content
- Engagements: Total number of likes, comments, shares, and other engagements
- Engagement rate: Overall campaign rate defined as engagements over impressions
Top Influencers by Engagements
All influencers who created content are listed in this section, in descending order of engagements driven in the campaign. Use the arrow icons to scroll through influencers, displayed five at a time.
The checkboxes below each influencer's profile image can be used to make selections and add them to new campaigns or lists.
Clicking on an influencer's image in this section will open their Instagram profile.
Top Content
The Top Content section contains all content in the campaign, sorted in descending order of performance. The section is sortable by engagements, impressions, or engagement rate.
The metric below the image reflects the sorting method that is applied.
Use the arrow icons to scroll through posts, displayed five at a time.
Clicking on an image in this section will direct to the post on the social network.
Note: The Top Content section excludes any posts that do not include an image or video. If necessary, media files can be manually added to content after it is bound. See Editing Campaign Content for step-by-step instructions.
Audience Demographics
Audience demographics are calculated by distributing the audience insights of each influencer who posted across the total impressions for the campaign’s content.
The metrics included in this section include:
- Gender breakdown
- Top eight countries
- Top eight cities
Content By Network & Type
A donut chart is used to display the number of posts created by social network and post type.
Cost
The total cost is calculated by adding up all campaign incentives with a status of Fulfilled.
This section also shows the campaign’s total incentive costs broken down into Committed (all pending to-be-paid incentives), Ready (all ready-to-be-paid incentives), and Paid (all paid incentives), as well as CPE, CPM, and ROI.
Only Paid incentives are used to calculate the cost and ROI of a campaign.
Referrals
If you added an Amplify Content link to the "Influencer Requirements" for this campaign. The total number of clicks on all Amplify Content links will show in this section.
Additionally, if you have previously installed a legacy conversion pixel, the total number and value of all conversions tracked through the conversion tag will be included.
Reviews
If your campaign includes a Product Review requirement, the reviews section will display:
- Total number of reviews collected
- Average rating on a five-star scale
- Average character count of reviews
Generating a Shareable Link
- Open the relevant campaign.
- Click the Share button in the campaign header.
- Select Performance Report.
- Check which sections you would like to include or exclude; you can update this later.
- Copy the given URL and send it to your collaborators.
Stakeholders can refresh the link at any time to see up-to-date metrics. If you'd like to change the sections that are included in the report, generate a new link using the above steps. Updated sections will be applied to all existing links.
For more detail on this and other Shareable Link features, please see Campaign Shareable Link Overview.
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