Blogs are a non-social network option for creating content. The origins of blogs (shortened from weblog) began as an online journal for users to create and publish their own content. Different from other social networking sites, blogs are typically owned and operated by the user via their own domain name. Without a built-in network of users, blogs require users to publish and promote their content through built-in tools like SEO and amplification via other social network sites.
Check out this one-pager to learn about what blogs can add to your influencer marketing program!