The Mavrck platform powers tens of thousands of influencer activations each year, managed by our customers and the Mavrck Services team. We’ve created these benchmarks for marketers to understand how their campaign performance compares against their brand vertical or what to expect for influencer personas based on reach, including CPE, CPM, Engagement Rate, and more. Please note, these engagement rate benchmarks are created from Mavrck's data pulled between 4/2020 - 9/2020, and the CPX benchmarks reflect data from 9/2019 - 9/2020.
We recommend creating brand-specific benchmarks after running multiple influencer marketing campaigns. If you’re new to influencer marketing, use this report to understand potential outcomes, especially for Instagram feed posts and stories.