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Merge Tags & Influencer Links

Hannah Casey
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Merge tags are short bits of code that allow you to insert unique influencer data and custom links into message templates and other emails. 

Many of the merge tags available in the Platform are links to campaign pages that generate a unique URL for each influencer when sent, allowing them to access the page without signing in.

Note: The default message templates in new campaigns also include placeholders in square brackets which are not merge tags -- i.e. [Insert brand name] --  and do not change when sent to influencers. Please update all placeholders in square brackets prior to sending message templates.

Merge Tags by Category

Influencer details: These merge tags insert plain text drawn from the influencers' profiles. If there is no data available for an influencer, the merge tag will load as a blank space when sent.
  • Membership ID
  • First name
  • Last name
  • Street address
  • Street alt
  • Zip
  • City
  • State
  • Country
  • Phone number
  • Email
  • Instagram handle
Campaign details: These merge tags insert plain text drawn from the campaign setup tab and influencers' campaign details.
  • Campaign name
  • Draft due date
  • Content due date
  • Binding hashtag
  • FTC hashtag
  • Application link
    • This merge tag populates as the phrase "APPLY NOW". The same link is sent to all recipients.
    • To customize the link text, click the link and use the pencil icon to edit.
Unique campaign links: These merge tags generate a unique URL for each recipient and should not be sent outside of the Platform or copied between influencers.
These merge tags populate as the word "here" with a hyperlink to the associated page. To customize the link text, click the link and use the pencil icon to edit.

Note: The Campaign List, Campaign Details, and Draft Content pages load only once sent to an influencer through the platform. The links will not load when opened directly from the message template editor or sent outside of the platform.

Additional merge tags: Certain merge tags are only available when your campaign has been set up with relevant requirements or incentives.
  • Review submission links
    • For campaigns with review requirements, a merge tag is generated for each product's review form.
    • Merge tag name:  "Product review: [product name]"
  • Tracking links
    • For campaigns with Amplify Content requirements, a unique merge tag is generated for each link.
    • Merge tag name: "[link description] (Tracking link)"
  • Promo code incentives
    • For campaigns with promo code incentives, each influencer is randomly assigned a code from the uploaded list.
    • Merge tag name: "Promo code: [incentive description]"
  • Tracking numbers for product incentives
    • For campaigns with product incentives, a merge tag is generated for each tracking number from the uploaded list.
    • Merge tag name: "Tracking number: [incentive descriptioon]"

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