TikTok content is pulled into campaigns through the use of Posting Links by creators. Creators receive a campaign-specific link to upload their video, tag it as branded content, and associate it with the campaign in one step.
In this article:
- Content Publication Workflow
- Automatic Content Binding
- Automatic Metric Updating
- Available Metrics
- Available Content
Content Publication Workflow
Creators must use the Posting Link to upload their content and meet campaign requirements. If a creator is unable to use the Posting Link for any reason, they can also link videos retroactively by adding a campaign code.
Automatic Content Binding
TikTok content uploaded through a Posting Link is bound to the platform automatically after it has been live for 48 hours.
Unlike other networks, the platform is not dependent on the binding hashtag to collect TikTok content automatically. However, content must be properly associated with the Posting Link or campaign code.
Automatic Metric Updating
Once TikTok content has been bound to a TCM-enabled campaign in the platform, the metrics associated with the content are automatically updated once a day, between 12:00-2:00 UTC, for 21 days or until there are 30 newer posts by the creator.
- Video views (Impressions)
- Engagements (Likes + Comments + Shares)
When reporting on TikTok content, impressions are defined as video views. Watching a TikTok video counts as a view from the second a video starts playing.
One user watching a video multiple times is counted as multiple views. TikTok does not report unique views or unique impressions, only non-unique views.
TikTok videos are playable in the platform. TikTok content is exported as thumbnail images.
If you would like to export video files from a TCM-enabled campaign, we recommend adding an additional Video deliverable in the Influencer Deliverables setup.
When Video content is required in a campaign, influencers are prompted to also upload a file to the platform through their campaign manager. You can export these files in bulk by filtering for the Video content type in the Content tab of the campaign.