Connecting your social accounts enables the platform to track your content and metrics automatically. For most campaigns, you must connect the accounts where content will be posted.
For the brand, this means tracking all their influencer-generated content from a central dashboard with accurate reporting. For you, this means you don't have to take screenshots of metrics or manually send links to your posts.
No posts or changes are ever made to your connected accounts. Mavrck works with each social media platform directly to certify appropriate use and data security.
Account Connection Module
Social account connections take place via the account connection module, which is included on all campaign application forms and also in the influencer campaign manager (ICM).
To manage your social account connections, go to an application form or the ICM.
Other Platforms
Social media platforms not listed in this article cannot be connected with Mavrck yet. Content from other platforms cannot be tracked automatically for campaigns.
If a campaign requires you to post on a platform not listed below, you'll be prompted to self-report your content. Self-reporting content involves filling out a simple form with a link to your post and the number of engagements and impressions it received. See Other Networks for additional details.
How to Connect
Connecting a social account typically takes about 1 minute.
Find instructions for each account type below.
TikTok Creator Marketplace
Requirement
To connect a TikTok account, you must be a member of the Creator Marketplace.
- In the account connection module, click Connect in the row for TikTok.
- Enter your log-in information and click OK in the pop-up.
Instagram — Business Accounts
Account Types
Instagram account types connect with Mavrck differently. Figure out which account type is right for you here.
- First, make sure your Instagram is connected to a Facebook Page that you manage.
- In the account connection module, click Connect in the row for Instagram.
- Select Business in the pop-up message.
- Enter your Facebook log-in and click Edit Settings or Continue as Your Name.
- Turn on all settings for your Instagram account and the Facebook Page it is connected to.
- Click Done.
Instagram — Personal Accounts
Account Types
Instagram account types connect with Mavrck differently. Figure out which account type is right for you here.
- In the account connection module, click Connect in the row for Instagram.
- Select Personal in the pop-up message.
- Enter your log-in information and click Allow in the pop-up.
Instagram — Creator Accounts
Account Types
Instagram account types connect with Mavrck differently. Figure out which account type is right for you here.
Mavrck provides a unique connection flow for Instagram Business accounts and Personal accounts. Creator accounts connect with Mavrck as either Business or Personal accounts.
Connecting your Creator account as a Business account is recommended for several reasons, but a Facebook Page is required to do so. Connecting your Creator account as a Personal account does not require a Facebook Page, but the benefits of a Business account are not enabled.
Once connected with the platform, Creator accounts behave as either Business or Personal accounts, depending on which connection method you used. Read more about each account type below.
Personal account details
Business account details
- In the account connection module, click Connect in the row for Facebook.
- Enter your Facebook log-in and click Edit Settings or Continue as Your Name.
- Turn on all settings for the Facebook Page and/or profile where you will post content.
- Click Done.
- In the account connection module, click Connect in the row for Pinterest.
- Enter your log-in information in the pop-up and click Give access.
- In the account connection module, click Connect in the row for Twitter.
- Enter your log-in information in the pop-up and click Authorize.
Blog
- In the account connection module, click Add in the row for blogs.
- Select a blog network, enter your blog name and URL, and click Save.
Remove Account Connections
You can remove access to your social accounts at any point. Please be advised that removing a social account connection will prevent the brand from tracking your content and metrics automatically if you are participating in a campaign.
Use the following links for each social media platform to remove existing connections.