There are two types of influencer profiles in Mavrck: global profiles in the Influencer Index database and member profiles that are specific to each brand.
- Global profiles in the Influencer Index are searchable by any brand using Mavrck.
- Member profiles are specific to each brand you opt-in to work with.
Global Profiles (Influencer Index)
The Influencer Index is a database of profiles that is searchable by any brand using Mavrck. You may opt-in to join the Influencer Index or you may be added automatically if your email address is publicly available.
If you wish to receive new collaboration opportunities, opt-in to join the Influencer Index. Signing up is as simple as completing a basic application form, managed by Mavrck. Once you complete the form, your profile will be searchable by all brands using Mavrck.
If your profile appears in search results as a good fit for a brand, you may receive an email inviting you to apply. Brands typically cast a wide net when sending invitations, then make final selections based on the applications received in order to gauge interest and collect additional information.
Each time you opt-in to work with a brand, you create a member profile that is specific to that brand. There is no limit on the number of brands you can work with, so there is no limit on the number of member profiles you may create.
When you opt-in to work with a specific brand, your member profile is only available to that brand. If you already have a global profile in the Influencer Index, that profile is unchanged by the information you provide to a specific brand.
To opt-in to work with a specific brand, you must receive a link to an application form.
- If you have an existing relationship with a brand that is starting to use Mavrck, they will send you a form to create a profile in their Mavrck database.
- If you have a global profile in the Influencer Index, new brands may discover you in search results and invite you to apply.
- Some brands may publish an application form on their website or social media as an open call for new influencers to collaborate.
Mavrck does not offer a marketplace, meaning there is no way to view all the brands and opt-in to whichever you choose. You must receive an application link to opt-in with a specific brand.