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Offline Cash Incentives

Updated

Cash payments are the most popular form of incentive with influencers.

Cash payments can be created and fulfilled entirely within the platform using Mavrck's PayPal or Stripe integrations. You can also track offline cash incentives, which rely on external processes to send money to influencers, as detailed below.

For a complete overview of incentive options, see Incentives Overview.

Offline Cash Incentive Setup

Create offline cash incentives

There are two ways to create offline cash incentives. Click each option for step-by-step instructions.

Campaign-level: Create the same incentive for all influencers participating in the campaign.
  1. Create a new campaign or navigate to an existing campaign, which must be in draft mode.
  2. Open the Campaign setup tab then the Incentives sub-tab.
  3. Click the + icon to create a new incentive.
  4. Select Cash as the incentive type.
  5. Select Offline as the fulfillment option. 
  6. Enter the payment amount in the value field.
  7. Select the fulfillment workflow stage (Pre-payment or Post-payment) or leave blank.
  8. Click Save.
Influencer-specific: Create individual incentives for specific influencers.
  1. Locate the influencer in the Workflow tab of the relevant campaign.
  2. Click the arrow icon to the right of their name to open their campaign details.
  3. Open the Incentives tab of their campaign details.
  4. Click the + Add Incentive button to create an incentive.
  5. Select Cash as the incentive type.
  6. Select Offline as the fulfillment option.
  7. Enter the payment amount in the value field.
  8. Select the fulfillment workflow stage (Pre-payment or Post-payment) or leave blank.
  9. Click Save.
Rates: Create individual incentives automatically, in the amount quoted by each applicant.
The Rate & Concept features require influencers to submit their rate and/or concept for the campaign when they apply. An incentive is created for each applicant in the amount they quoted.
  1. Enable the Rate and/or Concept features on the campaign application.
  2. Select Offline as the fulfillment option.
  3. Collect and review applications from influencers.
  4. Update incentive amounts, if needed.
For step-by-step instructions to review and edit rate incentives, see Rate Incentives.

 

Setup form

When you create a PayPal/Stripe incentive, the setup form includes the following fields. Click on a field for more information.

offline-cash-incentive.png

Incentive type: Cash

How will you pay?: Offline

Value: Enter the value of the payment

When will this incentive be fulfilled?: Enter the workflow stage when the payment will be ready to fulfill

 

Offline Cash Incentive Fulfillment

Offline cash payments must be delivered to influencers outside Mavrck, while the platform supports cost reporting, status tracking, and other efficiencies. 

The delivery method for offline cash incentives is dependent on the process your brand uses to send cash payments. 

If you will send checks in the mail, follow the process to confirm shipping addresses that is typically used for product incentives.

If you will send digital cash payments through another service, you can export influencer emails from the relevant workflow stage of your campaign. 

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